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TW Steel is a Dutch watchmaker known for its large oversized watches and chronographs. TW Steel is a private, family-owned company and was established in 2005 by father and son team Jordy & Ton Cobelens in the Netherlands. The father & son team has a history in watches which began in 1980 when Ton became a Raymond Weil & Maurice Lacroix distributor for the Benelux region, this is when Ton started designing private label watches for airlines such as KLM & Martinair. Ton went onto start a promotions and advertising company who created campaigns for Swatch group in Benelux before selling this company to design and market a small Swiss made watch which was popular in the Netherlands and other parts of Europe. In 2005 TW Steel was born with his son Jordy as the CEO.