Tetra is the only brand name that's become synonymous with ornamental fish keeping, thanks to Dr. Ulrich Baensch. He founded Tetra Werke (Company) in Melle, Germany 50 years ago, and pioneered the development of flake fish foods.
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Tetra is the only brand name that’s become synonymous with ornamental fish keeping, thanks to Dr. Ulrich Baensch. He founded Tetra Werke (Company) in Melle, Germany 50 years ago, and pioneered the development of flake fish foods. Tetra now manufactures hundreds of products and publishes books for aquarium fish keeping, reptile and amphibian keeping, and water gardening. Locations Tetra Werke is located in Melle, Germany, and is the research and manufacturing center for the Tetra fish foods, nutrition products and water conditioners that supply a worldwide market. Tetra in Blacksburg, VA, is the center for warehousing and distribution, as well as for equipment research and development. Electrical products for aquariums, ponds and reptile keeping are engineered in Blacksburg for all global affiliates. Sales Tetra U.S. maintains a professional sales organization that is regionally based. Thus each sales colleague can ensure an ample supply of Tetra products for their distributors and dealers. The Tetra sales team and the trade network enjoy a unique partnership. Sales staff develop such a partnership by organizing special promotions, in-store displays, co-op newspaper advertisements and educational seminars. Customer Service A well-trained and efficient customer service team supports the sales team. In response to dealers’ inquiries, Tetra customarily supplies product information, point-of-purchase materials and informational literature at no cost. The Consumer Support Team responds to hobbyists’ questions by telephone (via a toll-free customer service number), by mail, and on the Tetra Web site.