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Snugli virtually invented the infant carrier market. Learning from the global wisdom of Moms who carried Baby in close comfort throughout the day.

In 1968, Ann was in the Peace Corps in Togo, West Africa. She was impressed by how peaceful local babies were. They went everywhere with their mothers, strapped on the back, snuggled in a simple cloth sling.

The calm and contentment for both Mom and Baby, helped revolutionize the industry.

We reinvented carriers again in 2011 by meeting Mothers’ desire for better looking carrier. One that could reflect her own unique and personal sense of style.