Shains are customizable eco-friendly fashion accessories for people of all ages and all walks of life. They are made from recycled and recyclable materials.
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Shains are made of recycled and recyclable parts.
Bracelets & Cuffs are made of recycled TPE (Thermoplastic Elastomer, a rubber)
Elements are made of recycled ABS (Acrylonitrile Butadiene Styrene)
Packaging is made of recycled papers, bags are polypropylene (least harmful to the environment)
Everything Shains produces is tested and passes all US and European safety standards including CPSIA and EN71 requirements.
Shains are recyclable when you are ready to go and get new ones.
Shainsware, gives back a percentage of net profits to environmental organizations.
Shains was created by owner Ewa Martinoff who, while driving home in LA traffic from her corporate job, was musing over her laptop computer’s power cord ‘bundler’ which she had wrapped around her wrist. She had long ago realized that everyone should have a chance and voice to make their own statement and that this bracelet/power cord ‘bundler’ could be a great means to that end. The awareness of how much we consume and how valuable our resources are, meant it couldn’t just be another product. A year later and many trials to ensure an eco-friendly product proposition, Shains debuted at stores in November 2007.
The name SHAINS began as an acronym (developed by Ewa and her daughter Natasha Martinoff) – State How Action Is a Necessary Solution. Ewa and Natasha quickly realized that the expanded version of this acronym was not going to be an easily memorable statement, so ‘say it wear it mean it’, became their slogan while the name SHAINS stuck.
The team and advisors to the company incorporate over 50 years of toy and gift industry experience with brands that include Mattel Toys, Warner Bros, Hello Kitty, and Nestle, just to name a few.