Proto

Proto

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Product type: Construction Tools, Power & Hand Tools
Supplier type: Drop Shipper, Manufacturer
Market served: North America
Trade show: NA

PROTO® OFFERS MORE THAN JUST TOOLS. WHAT THEY REALLY OFFER THEIR CUSTOMERS IS: PEACE OF MIND. Three miles down in the earth at the bottom of a coal mine. An oil rig in the Indian ocean. A battlefield in a war torn country. These are places where keeping the work going is mission critical because lives may be at stake. Their customers work tough industrial jobs in extreme environments and the impact of injury or work stoppage can be catastrophic and costly. That’s why they demand the most durable and safest tools in the world.

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PROTO® OFFERS MORE THAN JUST TOOLS. WHAT THEY REALLY OFFER THEIR CUSTOMERS IS: PEACE OF MIND.
Three miles down in the earth at the bottom of a coal mine. An oil rig in the Indian ocean. A battlefield in a war torn country. These are places where keeping the work going is mission critical because lives may be at stake. Their customers work tough industrial jobs in extreme environments and the impact of injury or work stoppage can be catastrophic and costly. That’s why they demand the most durable and safest tools in the world.

When they buy from PROTO® they aren’t just buying tools. What they are really buying is confidence that their tools will help keep them working longer and safer. To ensure this, the PROTO® brand must always be unique in the marketplace, relevant to their customer’s work style, and authentic to their company’s values and heritage. Lastly, these objectives must be implemented in a consistent manner in order to build recognition and trust in the PROTO® brand.

THEY ARE INDUSTRIAL STRENGTH.
They are not weekend warriors. Theye don’t have the luxury of only working when the weather is sunny and the beer is cold. They work in the deepest mines. They work in the hottest deserts. They work in the arctic tundra. They work in the dark. They work in the mud. They work on oil rigs, on factory floors, and in train yards. They work in the toughest places in the world where nobody else wants to. 365 days a year, 24 hours a day, 7 days a week, we help keep industries working.

THEY ARE SAFETY OBSESSED.
Safety is not an afterthought. It’s embedded in their DNA and is embodied in their tools and their tool training. It has to be, because heavy industries are inherently dangerous environments where lives are at stake. They are exhaustive in their efforts to make the world’s safest tools and educate workers to work safely. They consider somebody using their tools to be family and they want them to go home to their families at the end of their day.

THEY ARE MADE IN AMERICA.They make tools in America; Not because it’s cheaper and not because it’s convenient. We don’t even do it out of a sense of pride (although we are proud of the U.S.A.). We make tools in America, because put simply…it’s how we can ensure making the best quality tool we can. And in the rare instance when we can’t make a tool in America, we do so because… again, making the highest quality tools comes first.

THEY VALUE THEIR HERITAGE.
They are highly experienced and brands don’t get to be their age without having done a few things right. The combination wrench is their birthright and helped build ‘34 Fords, The Golden Gate Bridge and Apollo 11. Over 100 years strong and still growing; No one makes tools better, more durable or safer. They value their heritage and honor it in everything they do.​

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