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Primula Products is a family-owned business that has roots going back to 1946, when the founder Henry Melzer began buying and selling houseware products from around the world. Henry, a WWII veteran, had exceptional linguist abilities and was able to speak a multitude of languages. He used these skills to communicate with buyers around the world to find unique houseware products to introduce into the US. Henry’s son, Steven joined his father in 1971 and together they began specializing in distributing their products to domestic retailers. By 1985, they had four distribution centers across the country and Steven began focusing on Italian made imports, eventually changing the structure of the company into Epoca. Epoca obtained the North American distribution rights to sell Ballarini, an internationally recognized cookware brand. Steven continued to grow the Ballarini distribution base in retailers throught North America. In 1995 he realized early that home brewed coffee was a growing trend outside of a traditional percolator or drip cup coffee maker. Steven introduced Primula and began selling quality stovetop espresso makers under the Primula brand name. In 2000, Epoca expanded its distribution facility and made technological improvements to improve efficiency to keep up with the increasing demands.