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Precious Moments creator, Sam Butcher, began drawing the endearing teardrop-eyed children he called “Precious Moments,” as gifts for family and friends. Today, his Precious Moments artwork is among the most recognized art in the world, sharing messages of loving, caring and sharing with collectors from around the globe.
In the early 1970s, Sam and a friend, Bill Biel, started a small company to produce his Precious Moments art on a line of cards and posters, calling their company Jonathan & David. Their tiny booth was filled with enthusiastic retailers wanting to order the new line and the crowd became so large, neighboring vendors came over to help the two young men write orders.
Shortly thereafter, Sam was approached by Enesco Corporation to develop a three-dimensional figurine based on his artwork titled “Love One Another.” It was the beginning of a phenomenon for both Sam and the gift industry. By the end of 1978, the “Original 21” Precious Moments figurines were introduced to the market. Less than a year after their introduction, demand was overwhelming. The collection is now thousands of pieces, with new introductions offered each year. Furthermore, since its opening in 1989, Precious Moments Park in Carthage, Missouri has welcomed approximately 400,000 visitors every year.
Precious Moments is truly achieving goals set forth by its mission statement: to make the world a better place by helping others share the gift of love. The longevity of the Precious Moments brand is a testimony to its ability to stand the test of time and persevere with its core values of goodness, quality, creativity, and stewardship at its forefront.