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PlaSmart Inc. is a global toy distributor that chooses products that are smart, simple, and fun. It seeks out interesting, one-of-a-kind toys that meet its ‘smart and simple’ philosophy and avoids toys that are difficult to understand or operate. PlaSmart resists the expectation to continually introduce new products for the sake of showing retailers something new. Instead it focuses on delivering products that offer unique value to both retailers and customers alike.