Orbit Baby designs world-class child transportation gear for taking your children on the go – safely, easily, and always with style.
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Once upon a time (over seventeen years ago), college students Bryan White and Joseph Hei pulled an all-nighter in the Product Design department at Stanford University to finish a project. In the early hours of the morning, they talked about their dreams of starting their own company. Fresh with college idealism, they wanted to build anything that worked smarter, looked better, and addressed a challenging real-world problem.
In the intervening years, Joseph and Bryan each got married and went through various jobs in design, engineering and manufacturing. They soon found themselves working together again at the celebrated design firm, IDEO, in Palo Alto. On the cusp of starting families, they realized the challenges of child transportation were enormous and the existing solutions stale. They left IDEO around the same time to embark on their next great adventure: Orbit Baby.
Trained at Stanford and at IDEO to approach design with the most modern user-centric processes, they took stock of the lessons they’d learned caring for their own children, nieces, and nephews, but also spent hundreds of hours observing families in transit, speaking to other parents, and tapping the knowledge of leading experts in child safety. They pored through libraries of reviews, parenting blogs, and baby magazines. All this happened before they settled on any look, feel or design, so they could be sure they were headed in the optimal direction and could go beyond solving personal frustrations with baby gear.