Nite Ize

Nite Ize

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Product type: Electronics Accessories
Supplier type: Drop Shipper, Manufacturer
Market served: North America
Trade show: NA

OUR HISTORY CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. "I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder." Thank you to all of their customers for your support over the last 26 years.

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OUR HISTORY
CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. “I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder.” Thank you to all of their customers for your support over the last 26 years.

Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration and hard work. He was running the company from his mountain cabin when he received his first order for 42,000 Headbands. Twenty-five years later, Nite Ize continues to expand with a large manufacturing facility and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently, “You have to be passionate, have faith in what you are doing, and be persistent.”

In the years that have passed since that fishing trip, Nite Ize has grown from one bright idea into a company that makes and sells a wide variety of accessories, tools, and devices. Every product we offer is designed with creative innovation for superior functionality, manufactured with top-of-the line materials for optimum durability, and here to make your life easier, safer, and a little more fun – day and night.

WHAT THEY DO
The mission of Nite Ize is to create innovative, solution based products with quality, performance, and value at the core. They strive to exceed their customers’ expectations in every way possible while conducting business with integrity, honesty, and respect for their team members, customers and partners.

WHERE THEY ARE GOING
Innovation inspired the idea that has become Nite Ize, and will continue to drive their evolution into the future. As we grow, their vision is to build the Nite Ize brand to be recognized for imaginative products that make their customers’ lives easier, safer, and more fun. Their success should always be measured by the ongoing enthusiasm for Nite Ize products, their customer’s satisfaction, the development of their team and a minimal environmental impact.

WHO THEY ARE
Nite Ize is built on the dedication and enthusiasm of their staff. They are ordinary people working together to achieve extraordinary results. These core values define their interaction with one another and their customers:

-Persistence
-Ownership
-Integrity
-Problem Solving

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