New Bright is committed to developing state-of-the-art technology and building innovative toys that are relevant to the 21st century. Our design and marketing team embraces imagination and creativity, resulting in fresh ideas and exciting new toy concepts. Research and development further enhances these products and channels them through our seamless manufacturing process in an efficient and cost effective manner.
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New Bright Industrial Co., Ltd., is a toy manufacturer and the world’s leading manufacturer of Radio Control vehicles. Founded in 1955 and privately owned, we are fully vertically integrated in design, research and development, manufacturing, sales, and marketing of toys. In 1993, we became the first Hong Kong/Peoples Republic of China (PRC) toy manufacturer to be accredited with ISO 9002 certification.