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The basic idea behind all of our brands is that design and function go hand in hand. The development of a collection of children’s products was therefore based on the idea of creating products for children who have a deeper meaning and appeal to children’s development. Artist Cristine Crebas got the idea to design Meo and Friends as unisex characters inspired by every child’s unique and individual talent. Not only do the design appeal to children´s creativity and curiosity. Also they are the starting point for conversation between children and adults about talent and development.