Lambretta watches are modern watches inspired by the design of Lambretta scooters. Lambretta watches are the ultimate in modern retro style. Featuring unique designs inspired by Lambretta's racing history and the famous scooters of the 1950's and 60's, the collection features classic timepieces, everyday watches, and ultra trendy fashion designs.
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Ferdinando Innocenti ran a steel tubing factory in Milan, producing components for the Italian Air Force. After the war Innocenti needed to find a new product in order for his business to survive. Inspired by the Cushman scooters that the US army imported into Italy Innocenti realised he could apply most of the parts that the factory was already producing to motor scooter production. Innocenti became one of the new industrial giants of post-war Italy, and the scooter phenomenon was on its way to becoming a legend. The clamour for motor scooters went into decline with the advent of affordable cars, but a revival came in the swinging 60’s, when young people in London with a love for Italian fashion became enchanted with the scooter. Known as Mods they embraced the Lambretta as an icon for their way of life. The scooters continued to produced in Italy until 1971. Lambretta was also manufactured under license in France, Germany, Spain, India, Brazil, Colombia and Argentina, making it a worldwide brand. In 1972, the Indian government bought the rights to the Lambretta name, creating Scooters India Limited.
Lambretta Watches wants to capture that feeling of freedom, fun and independence that riding a scooter makes you feel. When you wear Lambretta, you can be sure that you have a unique and stylish watch for every mood, occasion and time, communicating attitude and happiness.