Kurt Adler is the leading importer of holiday decorations, creating beautiful holiday memories for millions of people since 1946. Kurt Adler's dominant position is achieved with a unique blend of innovation, value and service. With headquarters in New York City and a state of the art distribution center, the business continues today to be run by Kurt Adler’s children - Howard, Clifford, and Karen. The one-stop source for all your holiday needs, Kurt Adler and the Santa’s World brand showcase talented designers and iconic licenses with products from some 200 factories in 15 countries.
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Kurt Adler’s story begins after the close of World War II ,when Kurt tried his hand at exporting general goods. As the business grew and European economies began to flourish, he changed direction to importing. In the 1950’s, for the first time, ornaments were offered. Beautiful handmade angels from East and West Germany found an enthusiastic audience in America. The line was expanded with glass ornaments from Czechoslovakia, hanging ceiling decorations from Germany, and miniature lights from Italy. Suddenly, America was ablaze with festive decorations that offered a European flair. The next decade, Kurt Adler started importing holiday goods from the Far East. Collectors delighted in colorful snow globes among other items that came alive with movement and innovation. In the 1970’s, holiday decorating was transformed into a fashion business with ornaments crafted in country colors. When everyone on the streets of New York was wearing long striped scarves, the popular clothing patterns were redesigned as popular Christmas stockings. During that time, people were captivated by the realistic look of the German Black Forest Christmas trees. The rapid pace of product development continued after the millennium. Customers welcomed mixed media ornaments including Carolin’ Critters™ plush animals, nostalgic decorations from The Early Years™ retro collection and unique electronic novelty decorations. Recent innovations include animatronics, fiber optic trees, interactive advent calendars and synchronized musical decorations. Kurt Adler’s strong presence in the market place features wholesale showrooms and trade shows, which are open daily in the U.S. and Canada. We also have offices in Taiwan, China and Hong Kong. Kurt Adler’s line is available at a broad range of retailers from mass merchants to fine specialty shops and everyone in-between. Today, Kurt Adler remains a trusted company that has created beautiful holiday memories for millions of people, since the humble beginnings back in 1946.