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We believe that ethics and morality in business are critically important and do our very best to ensure, wherever we can, that Kirch & Co. operates to the highest standards in these areas. It helps that we are a small company and that we know all our suppliers personally and visit them regularly, however, as a young company we also recognize there is still much to be done and that a process of continual improvement is vital if we are to succeed ethically, morally and ecologically. We are committed to developing an ethics program using the guidance of The Institute Of Business Ethics that will help us live and work by standards that our customers and we expect. Our passionate belief in “honest pricing” means that the selling price of a Kirch product is around 3 times the base-manufacturing price. The luxury industry average is nearer 10 times and we have an example of a well-known brand that retails for 30 times the manufacturing cost. Designed at our studio in Farmingdale, New York, with meticulous attention to every detail, it takes hundreds of hours to complete the design of one of our products but, as we are sure you’ll agree, nothing of real value is ever produced quickly. At Kirch we know that we will only succeed if you’re happy. So when we say we have a “no quibble” returns policy – we actually mean it. And if you have a problem and only want to talk to Kevin about it, you will get to talk with him even if he has to call back when he’s free. In the 1970’s, Robert Townsend, who was then Chief Executive of Avis Car Hire at the time was famous for creating the motto “We try harder” as the company battle cry in their struggle against the hugely bigger Hertz. We would like to think that same sort of gritty realism is evident at Kirch.