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Jobri® was established in July 1997 as a holding company to facilitate company and product acquisitions. Jobri® founders completed the first acquisition in January 1998 when BetterBody Company in California was purchased. This small manufacturing company manufactured ergonomic & comfort products for the back & neck. Jobri® relocated the company’s operations to centrally located Konawa, Oklahoma. Over the next 3 years Jobri®acquired and relocated four more separate companies to Oklahoma: Accu-Back®, Mor-loc®, Bay Jacobsen®, and Feel Good Furniture. All of the additional acquisitions complemented the initial BetterBody product range.