In the mid-1970s, James Martin started a new business and named it by combining the first two letter of his first name and the first three of his last name - JAMAR. The full name of the new endevor was JAMAR Sales Company, which reflected the company's business model as a distributor of traffic data collection equipment made by other companies. Through the rest of the 1970s and into the 1980s, JAMAR established itself as one of the top sellers of traffic data collection equipment in North America.
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JAMAR is founded by James Martin. The company’s name is based from his name. They started as a distributor for traffic data collection equipment made by other companies. In the 1970’s and 1980’s the company was established as one of the top sellers of these products in North America. Martin decided to manufacture their own products because of trouble due to manufacturers not responding to customer needs. In mid-1980’s they introduced their product which is a handheld traffic data collector and the company changed from a sales company to a manufacturing company thus using JAMAR Technologies as their name. In the 1990’s they introduced distance measuring instruments and traffic data recorders. These products were refined and improved to ease the use of the product to their customers. Today JAMAR is known worldwide for their quality products and ease of use.