Our textile history goes back four generations. Starting from desert traders in old Indian cities, our rugs now come to you from the tradition of our history with a fusion of innovation, color and heritage.
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Our family-owned U.S. company was founded in 1998 by our founder, Junior Gupta. Originally known as J Quilts, we manufactured and wholesaled primarily handcrafted quilts in country motifs from our factories in India with a small selection of matching braided rugs. In 2004, we re-focused by dropping the quilt line and expanding our handcrafted braided rug and accessories under the Homespice Decor product line. In 2006, we introduced our Out-Durable Stain Proof rug line (now known as Ultra-Durable rugs) and in 2008, we created our Green World braided jute rugs and accessories line.