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Grandma El’s was formulated in early 1972 by Robert Posner, a renowned skin care specialist and cosmetic chemist. It was used for over a decade in over 150 Tri-State nursing homes and hospitals and on the formulary for many of them. Grandma El’s Diaper Rash Remedy & Prevention is absolutely the most effective diaper changing ointment available today. Used with every diaper change, Grandma El’s will keep your baby free of diaper rash as it prevents, protects, and heals. This pediatrician and dermatologist recommended, hypo-allergenic product is proudly made in the USA and contains only the safest ingredients for your baby. Grandma El’s has put an end to the white, messy paste, lotions, and creams. The formula creates a breathable barrier which lets your baby’s skin breathe as it protects from moisture, making it the fastest, most effective product available.