Forever Foundations

Forever Foundations

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Product type: Bathroom Furniture, Accessories
Supplier type: Drop Shipper, Manufacturer
Market served: North America
Trade show: NA

Foreverfoundations the past decade the mattress industry has created some very sophisticated, high-performance mattresses, with the ultimate goal of giving the consumer the best sleep possible. Whether it be pocketed coils, latex, gels, memory foam, orthopedic, organic, or air, these mattresses are designed to provide superior support and comfort. The industry has done a remarkable job.

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Over the past decade the mattress industry has created some very sophisticated, high-performance mattresses, with the ultimate goal of giving the consumer the best sleep possible. Whether it be pocketed coils, latex, gels, memory foam, orthopedic, organic, or air, these mattresses are designed to provide superior support and comfort. The industry has done a remarkable job.

As the mattresses have become more sophisticated they have also become heavier requiring increased proper surface support for the mattress to perform correctly over the lifetime of the mattress.

Recently, steel bed-frame manufacturers have improved the design and materials used to provide the proper support for the foundation and mattress. What once was considered a “give-a-way” brought up at the end of the sale has evolved into an important part of the sales conversation. Without having the proper steel bed-frame support, the chances for eventual mattress failure are greatly increased.

But, how about the foundation, the critical piece sandwiched between the mattress and the steel bed-frame that supports the mattress, the mattress weight and body weight? What innovations have been created over the past 10-20 years to match the sophistication of the mattress and the bed-frame? Simply put, nothing.

Forever Foundations believes that most manufacturers have disregarded innovations to the foundation. The product most responsible for today’s mattresses is no more than a wooden pallet, covered with cardboard and fabric, the same foundation of 30 years ago.

Generally, the wood foundation used for a low-end (cheaper) mattress is also used for a higher-priced luxury mattress, the only difference is in quality of the fabric covering the the foundation. Wouldn’t one expect the luxury mattress set to have a matching superior foundation as well?

The same is true for the box spring, which is seldom used today. Today’s box spring generally is a 5-slat wooded flat frame with a “formed-wire cage” stapled to it. There is no spring, no flex. If too much force is applied it will bend, permanently. And again, the difference between the retail prices is simply the quality of the fabric covering.

Years ago, the box spring or foundation was a required part of the product story between the sales person and the customer. Today, the retail sales person rarely mentions the foundation or box spring; it’s importance, it’s function, and what the customer is actually purchasing.

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