DeMarini

DeMarini

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Product type: Home Supplies, Garden Supplies
Supplier type: Drop Shipper, Manufacturer, Wholesaler
Market served: North America
Trade show: NA

In the early days, DeMarini Sports hardly made a blip on the radar screen of softball. With no retailers and virtually no advertising budget, DeMarini grew steadily by selling high-performance bats directly to customers.

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In 1992, DeMarini Sports had something to celebrate. The three-year-old company had climbed a rung on the proverbial ladder of success, moving its world headquarters from a dirt-floored barn to a slightly larger metal shack. “It was a big move for us,” recalled Ray DeMarini from the batting cage of DeMarini Sport’s present-day Bat Industrial Complex. “The new shop was larger, more storm resistant, and -best of all- it had a heater.”In the early days, DeMarini Sports hardly made a blip on the radar screen of softball. With no retailers and virtually no advertising budget, DeMarini grew steadily by selling high-performance bats directly to customers. While established companies made “juiced” bats for the pros and ordinary bats for the public, DeMarini focused on making one line of high-performance bats for pros and amateurs alike. This approach, combined with a passion for the sport, led to the greatest innovation in softball history – the world’s first multi-wall bat: the DeMarini Doublewall.

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