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The Dakota Watch Company has been in the watch business since 1945. With near 200 watch stores in regional malls, they have grown to be one of America’s largest watch retailers. Dealing directly with over three million customers annually has given the opportunity to learn firsthand what the customer wants in a timepiece; and the goal is to deliver. We have learned that you want a watch that incorporates cutting edge design, the best quality components, a substantial guarantee, and if necessary, quick and easy service behind the sale. All Dakota and Berenger watches come with at least a five (5) year guarantee from the date of purchase; and if you should ever be in need of service, the in-house watchmakers are ready to help. Unlike other watch retailers, at Dakota Watch Company sells you a product that they have designed, manufactured, quality controlled and brought to market.