Our toys and arts & crafts help children build self-esteem through creative thinking. Give the gift of creativity with ALEX toys!
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The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys and kits for children of all ages. Award-winning ALEX TOYS® offers high quality toys, art supplies and craft activity kits that inspire creative expression. POOF® is the world’s leading brand of foam sports balls, many of which are Made in USA. Iconic SLINKY® has been the quintessential toy of fun and imagination since 1945. SCIENTIFIC EXPLORER® offers a range of challenging and entertaining educational activity-based science kits. The IDEAL® brand is the classic brand of nostalgic fun in a variety of games, activity kits, magic sets and classic toys. Award-winning ZOOB® building sets, which can move after they are put together, allow for truly interactive creations. BACKYARD SAFARI® is the leader in essential field gear for outdoor role play and exploration. ZILLIONZ® has helped children better understand the value of money for almost 20 years. CITIBLOCS® is a line of high-quality, precision cut wood construction blocks. SHRINKY DINKS® is a globally recognized toy brand offering a wide variety of products and play patterns based upon plastic sheets that can be cut, colored and then shrunk and hardened into an endless amount of original designs. BUZZ BEE TOYS® is a diverse line of active play toys that provides high quality, innovative products ranging from dart blasters and water blasters to water toys, flying toys, role play, and junior sports offerings.