Since the beginning, Chronotech has been one of the outsider brand in the watchmaking business, thanks to its capability of creating new innovative products. The distinguishing brand positioning is strong and clear in consumers' mind: Chronotech models have a recognizable aesthetic, that links to fashion, design and hi-tech in a contemporary way. EGO and ALTEREGO are the collections which represent the essence of “Generation Advance”. The special octagonal case is enhanced by details that emphasize their shape and design.
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Chronotech has been one of the outsider brand in the watchmaking business thanks to its capability of creating new innovative products. The brand is a part of Binda Group. The company was founded by Innocente Binda as he opens a watchmaker’s shop in a small town on Lake Maggiore; this is just the beginning of an enterprise that would, in future, make his company the most important of its kind in Italy. In 2011 Binda Group acquires the Chronotech brand.