Buyenlarge

Buyenlarge

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Product type: Souvenir, Art & Collectible
Supplier type: Drop Shipper, Manufacturer
Market served: North America
Trade show: NA

Employing advanced digital printing technology, BuyEnlarge is the only company in the world that is capable of producing a unique 20"x30" inch poster every 5.45 seconds. It also possesses the largest library of images available immediately for print from digital files with each image not only compressed but pre-rasterized.

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Born in 1998, BuyEnlarge.com was fathered as a print-on-demand poster printer working from an archive of 15,000 digitally stored images, 95% of which are proprietary and the balance being licensed. BarnesandNoble.com purchased a minority interest in the firm in 1999.

Employing advanced digital printing technology, BuyEnlarge is the only company in the world that is capable of producing a unique 20″x30″ inch poster every 5.45 seconds. It also possesses the largest library of images available immediately for print from digital files with each image not only compressed but pre-rasterized.

The company sell through Barnes and Noble and others like Barewalls.com, but it has an on land as well as an online sales initiative.
Because of the value of the archive, by year 2000, the company entered the chocolate on-demand business, re-purposing its archive and making unique labels as chocolate wrappers. This portion of the business has now outstripped poster sales. Besides a national network serving the gift industry, BuyEnlarge supports Barnes and Noble College Stores with image and custom chocolate bars.

In keeping with its focus as an archive and digital printer, in 2001, the firm introduced its in-store print on demand poster program and has installations at Harvard, The University of Pennsylvania and William & Mary. This initiative has been focused on college bookstores as posters in this arena are almost a consumable.

New initiatives are archive driven and waged by forming joint marketing alliances as equity partners for the manufacture of journals, calendars and other blank book products; mugs, tee shirts, pillow cases and mouse pads and other premium incentive products; a line of image oriented bottled spring water; puzzles on demand that can be ordered by number of pieces from the entire archive; a line of 15,000 cylindrical or rectangular tins with on-demand images; and on-demand clocks.

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