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BUB strives to create the highest quality dog outerwear with unsurpassed variety of personlization options. BUB’s got your back (and your belly) – featuring a coat that has an optimal fit for a wide variety of dogs. We’re an innovative boutique size shop that manufactures locally created, but internationally distributed, products. Other than making a great dog coat, our second objective at BUB was to hopefully change attitudes about “dog dressing.” Wearing a good quality dog coat is not the same as putting on a pink tutu. Let’s face it. For some dogs, fur/hair isn’t enough in cold weather. Plenty of rescues have their hair shaved because of issues, other dogs sport thin coats, or exposed bellies. We believe in “when appropriate,” and “in moderation.”