Björn Borg is a Swedish fashion brand since 1984. We make underwear and sportswear designed to make you active and attractive. We take pride in providing the best comfort and fit for the colourful and the brave. Björn Borg Sport offers apparel collections for women and men, mainly functional and fashionable sportswear in colorful designs. The product range currently comprises five categories: basics, work-out, tennis, running and sporty lifestyle. Our underwear is designed in our office in Stockholm and is well known for its superior quality and long lasting fit. We work with some of the leading retailers in the world like Selfridges, Harrods, Peak & Clopenburg, Stockman, Bijenkorf, El Corte Ingles, Sogo Shanghai, Zalando etc and our brand is sold in over twenty markets through 8.000 selling points and +60 brand stores. We also have the following product categories: sportswear, footwear, bags, and accessories.
Company Profile Request update info.
Björn Borg AB, together with its subsidiaries, engages in the design, development, retail, and wholesale of fashion underwear under the Björn Borg brand. The company operates through Brand, Product Development, Wholesale, and Retail segments. It provides underwear for men, women, and children, as well as loungewear, socks, and swimwear through independent retailers, apparel and sporting goods chains, department stores, Björn Borg stores, and online. The company also offers basic, work-out, tennis, running, and sporty lifestyle wear through sports apparel and sporting goods retailers, department stores, Björn Borg stores, and online. In addition, it provides other products, including handbags, gym bags, and luggage, as well as wallets, gloves, and belts; eyeglass frames; fragrances and skincare products for men and women; and men’s and women’s casual shoes. The company sells its products in Sweden, the Netherlands, Denmark, Norway, Belgium, Finland, Austria, Canada, Chile, France, Germany, Portugal, South Africa, Spain, and Switzerland. As of December 31, 2014, it operated 41 Björn Borg stores, including 18 company owned stores. The company was founded in 2004 and is headquartered in Stockholm, Sweden.