Founded by Bjorn Jakobson in 1961, Baby Bjorn was immediately established in the baby products industry for developing innovating products for infants and toddlers. With a focus on simplifying the everyday activities of parents and children they help make the most important years of life even more enjoyable. Baby Bjorn bases their designs on function, quality and safety; the company works closely with industry designers, medical experts and test institutes in order to have outstanding functional and unique products for children up to 3 years. Headquartered in Danderyd, Sweden, Baby Bjorn has remained a family owned and operated business for over 40 years.
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We are a Swedish family-owned business started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old. We strive to make the most important years of life even more fun. We are curious, constantly see new opportunities and always work on the basis of our unique safety and quality philosophy.
Our products are now found around the world, in over 50 countries, and our assortment consists of baby carriers, bouncers, travel cribs, cradles, potty chairs, high chairs and kitchen products. Our attitude is that you shouldn’t need to buy a bunch of products when your children are little. Instead, just a few that really work and last a long time in good condition.
Safety, quality and style are our core principles and a lot of thought and care is put into every product!