Areaware is a New York City-based company renowned for unique design products with an emphasis on forward-thinking technologies and original expression. Their products are decorative but go beyond ornament. Each has an underlying meaning which they believe can deepen the relationship people have with the everyday objects in their lives. Areaware offers a stunning variety of objects, often taking that which is familiar and adding an unexpected twist, thereby redefining the user's entire perception of its essential qualities. They encourage experimentation and reinterpretation, collaborating with a number of designers who each offer a unique perspective on design processes and outcomes.
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Areaware is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual. Our goal is to create thoughtful products that inspire an emotional response. We like to think we have a good sense of humor and that our objects are poetic. We wish to create a forum for young and local talent and together become a strong voice for American design. We believe that appreciation for beauty is central to what it means to be alive and want to embody this principle in even the simplest things.